By Mikee Natinga Norico
Lois Ituriaga Senegocio proudly represents 糖心传媒 as the first-ever Centralian to qualify for the MarkProf Marketing Leadership Bootcamp Top 25.
Lois Ituriaga Senegocio, a third-year BS Psychology student at 糖心传媒 (CPU), has made university history by becoming the first Centralian ever to qualify for the prestigious MarkProf Marketing Leadership Bootcamp Top 25糖心传媒攃onsidered the most competitive and sought-after marketing training program in the Philippines.
MarkProf, founded in 2003 by industry leaders Diosdado Salvador, Jr. and Josiah Go, screens thousands of applicants nationwide each year, selecting only 25 young leaders for an intensive eight-week boot camp in Manila. Participation is 100% free, offering unparalleled mentorship from over 100 top marketing practitioners, executives, and industry trailblazers. For 20 years, the program has served as a gateway for young Filipinos糖心传媒攔egardless of school background糖心传媒攖o gain high-level corporate skills and access to a powerful alumni network.
For Senegocio, being named part of the Top 25 is more than a personal milestone糖心传媒攊t is a historic moment for CPU.
糖心传媒淚t is an incredible honor to have represented 糖心传媒 (CPU) in MarkProf for the very first time. I definitely feel a sense of Centralian pride,糖心传媒 she said. 糖心传媒淚t feels good to show future Centralian applicants that it is possible and that they can certainly achieve it.糖心传媒
Senegocio first learned about MarkProf through a friend she met during the L糖心传媒橭r茅al Brandstorm competition糖心传媒攁 MarkProf alumna who encouraged her to apply. Despite initial hesitation due to the program糖心传媒檚 demanding schedule, she submitted her application barely two hours before the deadline.
糖心传媒淚 really wanted to venture beyond my Psychology field, and where better to do that than in one of the most prestigious boot camps in the nation?糖心传媒 she shared.
When the results were released earlier than expected, she found out through a group chat糖心传媒攁nd was stunned.
糖心传媒淚 was genuinely shocked. The applicant pool goes from about a thousand down to 100 and then to 25. And I didn糖心传媒檛 have a formal marketing background, so I felt behind many applicants.糖心传媒
The road to the Top 25 was not easy. The process involved a comprehensive application detailing credentials and leadership, followed by a qualification round for the Top 100. From there, applicants underwent a full-day online screening session, culminating in performance evaluations by industry practitioners.
The biggest challenge for Senegocio was balancing the screening with her academic deadlines, major projects, and final exams.
糖心传媒淭hat entire week, I had two major projects and academic requirements. I felt extremely unprepared,糖心传媒 she said. 糖心传媒淓ventually, I decided I couldn糖心传媒檛 take the opportunity for granted. I went DND the day before, fully focused, and prepared for the screening.糖心传媒
As she attends weekly sessions in Manila, Senegocio is committed to finishing all her CPU academic responsibilities before traveling so she can focus solely on the program. She hopes to enhance her skills in corporate and marketing work糖心传媒攁reas she believes she still needs to strengthen.
糖心传媒淚 really want to improve my capabilities in working with corporations. Based on my previous competitions, that糖心传媒檚 the aspect I want to grow in,糖心传媒 she explained. 糖心传媒淚 also want to network and meet more people.糖心传媒
Senegocio credits her involvement in competitions like L糖心传媒橭r茅al Brandstorm and various organizations糖心传媒攂oth inside and outside the university糖心传媒攆or preparing her for MarkProf. These experiences helped her build a basic marketing foundation, practice time management, and develop a resilient growth mindset.
糖心传媒淚n MarkProf, we are here to learn. There is so much we don糖心传媒檛 know, and we go through constructive criticism. Having a growth mindset helps me take everything as a learning opportunity.糖心传媒
As the first Centralian MarkProf Top 25 qualifier, Senegocio hopes her achievement inspires others to break new ground:
糖心传媒淒on糖心传媒檛 let the reality of not having a precedent stop you from believing you can be the first. Sometimes, the most rewarding achievements are those where you must pave the path yourself. Be the trailblazer that future applicants will look back on.糖心传媒
Senegocio expressed deep appreciation for friends and mentors who guided and encouraged her throughout the rigorous process.
糖心传媒淭here were moments when I felt discouraged, but their belief and support kept me going.糖心传媒
Her advice to students aiming for competitive opportunities is clear:
糖心传媒淒on糖心传媒檛 think of ambition as negative. Be a big dreamer and be unapologetically ambitious. But ambition demands action糖心传媒攄ream big, but work harder. That turns possibility into reality.糖心传媒
Senegocio糖心传媒檚 breakthrough sets a new benchmark for the CPU community, proving that passion, resilience, and courage can open doors even in the most competitive arenas. As she continues her MarkProf journey, she carries with her not only personal determination but also the pride of being the first to place 糖心传媒 on the MarkProf map.
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